The National Tourism Organisation of Montenegro is presenting the country’s tourism offer at the Alpe Adria Fair Ljubljana 2026. The event takes place from February 4 to 7.

The Alpe Adria Fair Ljubljana has a long tradition and attracts thousands of visitors each year. The fair focuses on green tourism, responsible travel, and active holidays in nature.

Visitors showed strong interest in adventure tourism. Many asked about rafting on the Tara River and via ferrata trails. They also explored options that combine coastal and mountain destinations in Montenegro.

Camping tourism attracted special attention at the Alpe Adria Fair Ljubljana. Mountain destinations such as Durmitor stood out. Many visitors see Durmitor as an ideal location for a family holiday in nature.

The Tourism Organisation of Herceg Novi organized the presentation. The National Tourism Organisation of Montenegro and several local tourism organisations also joined the event.

The Slovenian market remains important for Montenegro tourism. Promotional activities will continue after the Alpe Adria Fair Ljubljana. These include media campaigns and participation at the Conventa trade fair, with a focus on developing MICE tourism.